Inspiration is everywhere
When we gave birth to our new image, we wondered how we could create something that would englobe the concepts of energy and openness, as well as our multi-facetted nature. We asked as many people as possible to participate to bring into being a universal experience in which everyone could partly identify.
Art is the creative energy that turns real man’s expressive force, and bears testimony to his evolution and the pace of his changes. Over the centuries, the artistic expression has accompanied progress, social and cultural changes, transformations in the fields of politics, economics and production. The artistic narration is a key to interpretation that allows to better understand history and its characters, and over the last decades experimentation has enhanced the artistic path: all forms of art are now more than ever bold and innovative, sometimes difficult, often surprising.
“This innovative project not only confirms our commitment to enhancing contemporary art, but also allows the Museum to open up to new important challenges, such as that of energy efficiency. With this innovative partnership Enel contributes to turn Italy’s most important contemporary art centre into a showcase that demonstrates how to smartly design and enhance a precious asset such as a Museum”
– Enel Chairman Patrizia Grieco
Whatever its form of expression, we believe in the power of art and in the opportunities for thought and participation it offers the communities. This is why we became the first private partner of the Maxxi Foundation – National Art Museum of the 21st. Century, in Rome – so we could offer its visitors important artistic research, architectural, cultural and social projects. From Tuesday to Friday we enable visitors to visit the Permanent Collection for free and we help improve the Museum’s energy efficiency.
Art creates value, the value of change, because it is just as vital as energy: it is not born nor can it be exhausted, but it continuously transforms itself.