Focusing on innovation also applied to tourism, Enel sponsors BTO - Buy Tourism Online, to be held in Florence on November 30 and December 1.
The digital transformation of tourism is central at BTO - Buy Tourism Online, one of Italy’s major events combining travelling and innovation. BTO will start tomorrow, November 30, in Florence, at the Fortezza da Basso.The two-day event include over 150 meetings addressing operators and scholars of the tourist accommodation sector, with international experts and guests, global tourism big players and data, numbers, scenarios and industry trends.
Enel’s market division is sponsoring the event and will be present with a booth presenting two e-bikes, virtual reality tools, the smart hotels campaign and the business one on electric mobility. An innovative space where visitors can then test the range of products and services offered to tourism businesses and travellers.In addition, on December 1, Enel’s Head of Marketing and Supply Stefania Sammartano, and Dianamaria Pacchioni, Head of Innovation and New Business, will speak at the talkback scheduled at 11, entitled "The Future between sustainable and green mobility, the internet of things, efficiency and Human Capital".
For all event information, visit the programme and the dedicated website: www.buytourismonline.com.