Music is a universal language, without limits and borders, an engine that feeds on passion and enthusiasm. The perfect example of how many different sounds can form something unique: harmony, a perfect balance of diversities.
We spread its values to strengthen our bond with the local communities and bear testimony to our nearness and support to high-level artistic and cultural events in Italy.
We are founding partners of one of the major Italian musical organisations, the Accademia Nazionale di Santa Cecilia in Rome, one of the world’s most ancient and acclaimed musical institutions which not only organises concerts but also promotes culture, musical heritage and a first-class educational tradition. And of the Teatro alla Scala, the main opera theatre in Milan and one of the most prestigious in the world, which for 200 years has hosted the major artists at an international level in the field of opera and classical music.
We sponsor prestigious artistic initiatives, such as the Maggio Musicale Fiorentino, a series of events that include operas, concerts, ballet and plays organised each year in Florence, and we have set up partnerships with the greatest collectors of musical events, such as the Nelson Mandela Forum, the Forum di Assago and the Auditorium Parco della Musica.
We promote the creative and unifying power of music because we believe that we are all many different musical notes that, if properly tuned, can give life to a melody of ideas, the sound of a better world: a harmonious world.