Enel’s 100 endeavours for the Giro d’Italia
You provide the passion, we take care of the energy. For the edition number 100 of the Giro d’Italia, Enel multiplies itself by 100. Videos, news, games, gadgets, and a local and local presence on the web unprecedented in previous editions.
Enel and the Giro are part of the history of Italy, in the sport and energy history. The Giro is our sporting identity that is narrated around the world. Enel is the symbol of Made in Italy that knows how to innovate energy and technology on international markets. A ‘special relationship’ that also means sharing the same values: energy, passion, caring for the environment.
This is why, for the second year, we are official sponsor of the legendary Pink jersey. We will be a long caravan that will accompany the champions throughout Italy: with sponsored stands at the starting and finishing villages, music, entertainment and energy in all its forms. We will narrate the race, one leg after the other, with the touring talk-show “Bartoletti Terrace”, in which journalist Marino Bartoletti, the voice and face of the whole of Enel’s presence at the Giro, will present the daily appointment, provide information on the race, interview the contenders, entertain fans and enthusiasts.
On social networks, the coach of the national team Davide Cassani and a number of Web influencers will be involved in daily features.
Lots of games and entertainment for everyone: from Olbia to Milan, Enel’s main stores will also become pink, with the installation of luminous wheels on the windows and the merchandising corner for the sale of the official gadgets of the race.
Tradition but also innovation: in fact, the Giro will be an opportunity to show the new 2.0 smart meter, the most advanced in the world, which enables new features and offers an even higher service quality, combining energy efficiency and environmental sustainability.
Our digital channels and social networks will also turn pink, proposing outstanding facts, news, interviews and unreleased videos. Before the Giro kicks off, discover unknown details related to the world of cycling and energy and, starting from the first leg, follow the various events that we have organised to celebrate the race and the beauties of the areas in which we are present. We will accompany you to the final leg at Piazza Duomo in Milan to celebrate the winner of the 100th edition.
Join the Giro to have fun!