“Being here with our logo on the Maglia Rosa is also a way to describe Enel and its presence throughout Italy, which drives us to innovate our assets and services, and to embrace sustainable, circular business models”
One example is our commitment to encourage new ways of producing and using energy by promoting renewable sources and e-mobility. We offer bespoke solutions for families, young and old people, small and medium enterprises and public administrations, ensuring that humanity remains at the core of all our efforts.
Our support for the “Pink Race” also forms part of Enel’s wider association with top-level cycling in Italy. The vision that guides our business strategy harmonises perfectly with the values of sustainability that cycling embodies. That’s why we’ve also chosen to sponsor other classic races like the Milano-Sanremo (Milan-Sanremo) and the Tirreno-Adriatico (also known as “the Race of the Two Seas”).
These values are also shared by Ride Green, an eco-sustainable separate waste collection project run by RCS Sport, the race’s organisers. The project began in 2016, in collaboration with E.R.I.C.A., an ecological group. Its aim is to create greater awareness among members the general public, the workforce and the media about recycling and protecting the environment. In last year’s edition of the race some 75,000 kilos (82 tons) of waste were collected.
But this year’s edition is also about innovation. Together with the Enel X division, we are the title sponsor of the first official Giro E, the electric bike version of the Giro d’Italia. Following last year’s rehearsal races, it will be open to non-professional cyclists, who will be able to compete in 18 of the Giro’s 21 stages.
These collaborations have earned our company the honour of supporting the athletes, their achievements and their efforts as they speed along our country’s roads, experiencing all the natural beauty that Italy has to offer.
Our link with cycling, and especially the Maglia Rosa, is a very special one. “One of the most emotional moments,” recalls the Head of Enel Italy, who is himself a keen cyclist, “was Vincenzo Nibali’s victory in the 99th Giro d’Italia. His win was the result of an extraordinary effort, which took us from eager anticipation and then, almost, to disappointment and dejection. Then it was as if all of Italy was pushing the athlete towards the finish line. We’re huge fans of the Maglia Rosa, because it represents sacrifice, energy, lucidity, team spirit and great humanity. And of course, it’s all the better when it’s worn by an Italian!”.
Now it’s up to us to mount the saddle.
