An integrated portfolio of energy solutions to respond to consumption needs and simplify the lives of families: electricity, ultra-fast connection, photovoltaic panels for self-production of energy, all the way to solutions for charging electric cars at home, the wide-ranging benefits that our customers have access to through our offerings are featured in the new “Tutto Enel, è Formidabile” campaign.
Simplicity, reliability, and in touch with the needs of people are the key themes of the spot, which began airing on 15 October: these are the values embodied by the technician seen in the commercial who dances along to the notes of “For me Formidable” to showcase, with a light, informal tone, the major advantages of our offerings. Composed by famous singer Charles Aznavour, the song becomes the soundtrack to a journey of discovering the products and services offered by the Group.
As he makes his way down the street, the technician encounters three families who have chosen us to bring efficiency and innovation into their lives. From energy and ultra-fast connection, guaranteed by Enel Energia, to 3kW photovoltaic panels for self-production, offered by Enel X Italia, all the way to stations for charging electric cars at home, provided by Enel X Way Italia. These are solutions that run the gamut, created to be in touch with customers’ needs, presented in the commercial in a harmonious manner thanks to the reassuring image of the technician, who, with his cordial and positive attitude, becomes the concrete embodiment of the ease of use of our products and services.
The “Tutto Enel, è Formidabile” campaign will air for five weeks, and will extend beyond television. It will also be featured in press digital media, and shown at movie theaters and in train stations, allowing a wider audience to discover and appreciate the quality, reliability, and the affordability of our energy solutions for the home. The only true innovation is being able to offer a world of possibilities available to all: sustainability and energy transition can become a harmonious, effortless journey that is truly formidable.