The Giro d’Italia has a global dimension that goes beyond Italy’s borders. The Giro, now in its hundredth edition, is a popular brand in the world, known as one of the hardest races. The Giro 2017 is expected to be followed by thirty television networks (including 25 live) who will broadcast the race in 194 countries, generating - through thousands of hours of TV images (filmed with dozens of cameras, 5 filming motorcycles and two helicopters) – an overall global audience of nearly a billion viewers. A continuous rise in popularity also thanks to the great amount of radios, printed newspapers and online media involved, and especially social networks, which will act as sounding board for millions of users around the world. Due to its global presence (Europe, North America, Latin America, Africa and Asia), Enel also has a global dimension and provides energy worldwide. Energy - increasingly sustainable and reliable - for hundreds of millions of people, the largest customer base among European energy companies. Enel is present in over 30 countries, with 2.1 million kilometres of networks in four continents and a net installed capacity of about 83 GW.
How many people will follow the Giro 2017 around the world?
Published on Wednesday, 3 May 2017
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