The Maglia Rosa (the Pink jersey) is what cyclists all over the world dream of wearing one day. It has been donned by the very best, the truly excellent, outsiders and rising stars like the Colombian rider, Egan Bernal, winner of the 104th Giro d’Italia.
We have been the official sponsors of the Maglia Rosa, a symbol of sporting excellence, passion and determination, since 2016. Four years of commitment and shared values: connections with people and places, respect for the environment and teamwork. We are by the side of the professionals who put their heads and their hearts behind every push of the pedal, and we cover the entire country with our energy. We share the realities of excellence, and our projects for sustainability, innovation and the circular economy are linked to the stages of this magical competition.
With the help of the famous Maglia Rosa and 90 years of experience, the Giro d'Italia is ready to start again, together with the country. From its “Grand Departure" in Piedmont to its arrival in Milan, the Pink Jersey race will cross Italy, full of energy and values.
The 21 stages of the Giro d'Italia 2019 illustrate shared values and stories about energy in Italy. These settings are unique and varied, just like the Enel projects that contribute to the sustainable growth of the country.
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The 101st edition of the Giro d’Italia race covered more than 3,500 kilometres, as the cyclists made their through Italy’s beautiful landscape and its rich artistic heritage, from Sicily in the south to the Alps in the north before concluding in the capital, Rome. Over the course of this splendid journey we told the stories that tie Enel to the famous Pink Jersey.
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The story of the hundredth edition of the Giro d’Italia featuring its key characters and curiosities, as well as the most important stages from Sardinia to Milan. In this way we celebrate the legendary Pink Jersey race and the bond between our energy and the Italian countryside.
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