The Maglia Rosa (the Pink jersey) is what cyclists all over the world dream of wearing one day. It has been donned by the very best, the truly excellent, outsiders and rising stars like the Colombian rider, Egan Bernal, winner of the 104th Giro d’Italia.
We have been the official sponsors of the Maglia Rosa, a symbol of sporting excellence, passion and determination, since 2016. Four years of commitment and shared values: connections with people and places, respect for the environment and teamwork. We are by the side of the professionals who put their heads and their hearts behind every push of the pedal, and we cover the entire country with our energy. We share the realities of excellence, and our projects for sustainability, innovation and the circular economy are linked to the stages of this magical competition.