The Maglia Rosa – the Pink Jersey worn by the leader in the Giro d’Italia – has been racing across Italy for almost a century, without ever getting tired. Indeed, at the age of 90 it is still eagerly looking ahead, to the next curve, to the next finish line.
It was first worn by Learco Guerra, winner of the first stage – from Milan to Mantua – in the 1931 Giro. Since then, the energy of the Maglia Rosa has brought the country together, from North to South, from the Tyrrhenian to the Adriatic Sea, embodying a set of values that will never go out of style: a sense of connection with local areas and communities, respect for the environment, teamwork and trust.
We have been the Official Sponsor of the Maglia Rosa since 2016: together, we travel across the country with our energy, passion, enthusiasm and determination. A collection of experiences, knowledge and skills that are handed down from father to son, from master to apprentice, accruing generation after generation. It’s an ideal relay that continues despite the passage of time, enabling us to grow and look to the future with trust: just like the Maglia Rosa, which has been an icon of this energy for 90 years. An infinite value, as the #ValoreInfinito hashtag states.
Since its first edition, the Giro d’Italia has been a model of resilience and new beginnings, and it has always been able to look ahead. Italy would not be the same country without it. And the Giro would not be the same without the Maglia Rosa: it may be 90 years old and have plenty of experience, but it still has all the energy of a youngster.