Giro 105

Enel and the Maglia Rosa. A new energy is powering Italy.

Back in the saddle and flying along once again, the iconic Maglia Rosa – the Pink Jersey that identifies the lead cyclist in the Giro d’Italia – is leading the pack towards victory, symbolizing a country that never stops. Its creator was Armando Cougnet, the journalist who made history as the first organizer of the Giro d’Italia. Back in 1931, no one knew whether his vision would stand the test of time. But he was right: today the Giro is still in excellent shape, and the leader’s jersey still stands out among the athletes.

This year’s edition is the seventh time we are the official sponsor of the Maglia Rosa. This year, a special edition Enel 60 Maglia Rosa celebrates our sixty years of future and energy. Since 1962, the world has changed; Italy has changed. The Giro has evolved and so have we – but the values we share remain the same: tenacity, enthusiasm, effort, work and commitment as we pedal towards the goal of electrifying the country.

We are the reflection of an Italy that is resuming its race towards increasingly ambitious goals of renewal, growth and continuous improvement. Guiding this journey are sustainability, electrification and people, thanks to the teamwork and the indivisible bond with the country that we are a part of, just like the Giro d’Italia.

60 years of future and energy in pink

Light Cycles by Arthur Duff

As the Pink Race passed through, the iconic architecture of some of the towns that featured in the stages provided the background for lighting installations by the visual artist Arthur Duff.