The twelfth stage of the 102nd Giro d’Italia starts in Cuneo and follows a 146-kilometre route to finish in Pinerolo, outside Turin. This stage stands out in the annals of the cycling history for the feat accomplished in 1949 by Fausto Coppi, who made what has been described as “the most legendary lone break in Italian cycling history”, riding 192km alone through the alps in order to secure the Maglia Rosa (Pink Jersey) and with it his third Giro d’Italia.
Cuneo province and the Turin hinterland combine to create one of the powerhouses of Italian industry. Textile mills, confectionery manufacturers and food production plants are all tiles in the mosaic that makes up an area that has helped create the success of Made in Italy production. With the aim of highlighting Italian excellence, Enel has established, together with Intesa Sanpaolo, “The Alliance for the Circular Economy”, drawing up a Manifesto in collaboration with Italian companies operating on an international level in a wide variety of sectors but all sharing a focus on the circular economy. The manifesto sets out to “accelerate the transition towards a circular model”, which is now “crucial to improving the competitiveness of Italian industry and strengthen its position in the international context”, based on the distinctiveness and the deep-rooted industrial tradition of Italy’s regions.
Once again, the Giro d’Italia is proving to be more than just a great sports event – it’s also a showcase for Made in Italy manufacturing flair, the driving force behind our economy. More and more circular, like the wheels of the bicycles racing in the Giro d’Italia.