“From every perspective, cycling represents the true nature of Enel, a delicate and silent footprint like that of a bicycle that manages to enter homes discreetly, all the while pursuing a determined intention – in our case, the strategy of sustainability. It was truly thrilling to award the prize to the winner of this edition of the Giro d’Italia, especially in a year in which our country has to pick itself up to start over”
This year’s Giro was certainly different in that it had to deal with the consequences of the health emergency. Following the postponement of the event, which had been due to start in May, the race returned with renewed determination as it crossed the country in the autumn. The pink convoy then passed through some unusual settings, showcasing determination, discipline and a desire to never give up, an example followed by many Italians who, each in their own way, in these months have worn the “Maglia Rosa” together with the riders.
“Cycling shares many values with Enel: it is a sport characterized by respect for the environment, a love for the countryside and it requires huge resources of energy and passion. At the same time, Enel is guided in its every action by sustainability and the strong bond with the local communities”
Voices Outside the Giro
In this spirit, and in order to tell the story of this year’s edition of the Giro, we traveled all over the country following in the wake of the Pink Race from South to North, giving expression to the energy of the people with “Voci fuori dal Giro” (“Voices Outside the Giro”). It features men and women who, from the saddles of their bicycles, told us the stories of their local areas, their values and the power to keep going, to keep pedaling. In Sicily we saw the courage of Antonella, in Calabria the sense of responsibility of Aurelio, in Puglia the passion of Lino, while Silvio’s teamwork took us to Abruzzo, we saw the belief of Annachiara in Veneto, Renato showed us a spirit of unity and Friuli, then returning to the Dolomites and Trentino we enjoyed the memories of Alessandra and, concluding in Lombardy, Norma expressed her hope to see the warmth of the Giro return in 2021.
Indeed, the 103rd edition is the story of the Giro d’Italia: the fatigue of the climbs, the dangers of going too fast on the descents, plus an endless dialogue with the beauty of the landscapes and the passion of the people trying to overcome their limits and move forward, each one of them wearing the Pink Jersey. #LaTuaMagliaRosa