Amelia, Alessia, Teresa and Silvia are the four livestock breeders whose determination paved the way for this initiative and they are the testimonials who launched the fundraising campaign. They are women who, by recounting their passion for the land and their daily commitment to their work, encourage us to believe in the future.
In addition to the donations that can be made through the PlanBee platform and other initiatives in the various local contexts, Enel will provide its own contribution in order that the recovery projects can become a reality; cases like those of Amelia, Alessia, Teresa and Silvia and all the other men and women with whom we will say “Breed hope.”
Crowdfunding to bring energy back to the territory
On 30 November in Rome, we signed an agreement with Legambiente that will see us become partners in the initiative in the next two years in order to support producers who wish to remain in the areas hit by the 2016 earthquake.
The fundraising campaign, as the President of Legambiente Stefano Ciafani explained, is intended to provide tangible help to these businesses in order to prevent economic “desertification” and the depopulation of the area.
“In these areas, the businesses involved in livestock rearing and the preparation of local produce of extraordinary quality are genuine bastions of our civil life that need the support of the whole country in order to survive, together with the communities of which they are part”
Enel’s commitment to the initiative, explained Claudio Fiorentini, Enel’s Head of Relations with Associations and Stakeholders, represents the link that has always kept us close to Italy’s local communities.
“Roots is one of the words that distinguishes this initiative: it evokes the mountain environment, the countryside, the roots of the people and companies that work in the area, but also of our company that for more than 50 years has been present in the area demonstrating a constant sensitivity towards all the social partners who live and work here”
Fiorentini added that there are also two other words that describe the project. One is resilience, like that of the four livestock breeders and their strong bond with the local area. The other is ecosystem, understood as the set of all the actors who are working side by side to kick-start local development.