“Breeding Hope”, the crowdfunding project for Central Italy

Published on Wednesday, 22 January 2020

Crowdfunding is reenergising the area 

On 30 November 2018, we signed in Rome an agreement with Legambiente to partner this initiative for the next two years, in order to support producers who wish to remain in the areas hit by the 2016 earthquake. The fundraising campaign, as the President of Legambiente Stefano Ciafani explained, is intended to provide tangible help to these businesses in order to prevent economic “desertification” and the depopulation of the area. 

“In these areas, the businesses involved in livestock rearing and the preparation of local produce of extraordinary quality are genuine bastions of our civil life that need the support of the whole country in order to survive, together with the communities of which they are part”

– Stefano Ciafani, President of Legambiente

Our commitment to the initiative – explained Claudio Fiorentini, Enel’s Head of Relations with Associations and Stakeholders – is an indication of the bond that has always kept us close to Italy’s local communities.

“Roots is one of the words that distinguishes this initiative: it evokes the mountain environment, the countryside, the roots of the people and companies that work in the area, but also of our company, which for more than 50 years has been present in the area demonstrating a constant sensitivity towards all parts of society and those living and working here”

– Claudio Fiorentini, Enel’s Head of Relations with Associations and Stakeholders

Fiorentini added that there are also two other words that describe the project. One is resilience, like the resilience of the first eight livestock breeders involved in the project, with their own strong bond with the local area. The other is ecosystem, understood as the combination of all the actors who are working side by side to kick-start local development.

The first eight livestock breeders: target achieved

Amelia, Alessia, Teresa and Silvia, Alba, Arianna, Fabio and Pietropaolo are the eight livestock breeders from central Italy who inaugurated this initiative. They are people who, by recounting their passion for the land and their daily commitment to their work, encourage us to believe in the future.

This first two phases of the campaign, which launched in November 2018, have concluded successfully thanks to contributions from more than 400 donors: a total of 133,500 euros were raised, which the beneficiaries will use to kick-start their activities. The funds will be used to rebuild the stables belonging to Silvia Bonomi at Ussita (near Macerata) and Amelia Nibi in Amatrice (near Rieti), and to purchase farm machinery for Teresa Piccioni in Teramano and Alessia Brandimarte in Norcia (near Perugia). They will also help redevelop Arianna Veneri’s family agriturismo, also near Norcia, and transform Alba Alessandri’s livestock business in Pieve Torrina (near Macerata) into an organic farm. Furthermore, the initiative has enabled Fabio Fantusi to create a campsite and picnic area with views of the Sibillini Mountains and the Monti della Laga to encourage tourists to return to Amatrice, while Pietropaolo Martinelli will be able to purchase new livestock to recommence production of the famous Farindola pecorino cheese.

Target achieved for Amelia of Casale Nibbi

The third phase

On 12 December 2019 the third phase of the campaign dedicated to four new beneficiaries began. With the money collected, Valentina Capone will be able to dedicate all of her time to apiculture and the creation of a workshop for producing honey at the family farm in Bagnolo ad Amatrice (near Rieti), Simone Vagni intends to purchase machinery for feeding his free range livestock in Cascia (near Perugia), improving both the quality and quantity of his work; Angela Catalucci, who for two years has been raising her three children by herself, would like to focus on sheep farming in Acquasanta Terme (near Ascoli Piceno), while Massimo Pierascenzi dreams of rebuilding his barn in order to start up a new livestock farm in Valle Castellana (near Teramo).

You too can support “Breeding Hope”

Valentina Capone

I want to set up a honey extraction workshop that other local producers can use too

Massimo Pierascenzi

I want to re-build my hay barn using only wood, to respect the environment of the Gran Sasso Park and relaunch my farm

Get a personalised quote for your home