“Breeding Hope”, the crowdfunding project for Central Italy

Published on Thursday, 12 December 2019

Crowdfunding is reenergising the area 

On 30 November 2018, we signed in Rome an agreement with Legambiente to partner in this initiative for the next two years, to support producers who wish to remain in the areas hit by the 2016 earthquake. The fundraising campaign, as the President of Legambiente Stefano Ciafani explained, is intended to provide tangible help to these businesses in order to prevent economic “desertification” and the depopulation of the area. 


“In these areas, the businesses involved in livestock rearing and the preparation of local produce of extraordinary quality are genuine bastions of our civil life that need the support of the whole country in order to survive, together with the communities of which they are part”

– Stefano Ciafani, President of Legambiente

Our commitment to the initiative – explained Claudio Fiorentini, Enel’s Head of Relations with Associations and Stakeholders – is a token of the link that has always kept us close to Italy’s local communities.

“Roots is one of the words that distinguishes this initiative: it evokes the mountain environment, the countryside, the roots of the people and companies that work in the area, but also of our company, which for more than 50 years has been present in the area demonstrating a constant sensitivity towards all the social partners who live and work here”

– Claudio Fiorentini, Enel’s Head of Relations with Associations and Stakeholders

Fiorentini added that there are also two other words that describe the project. One is resilience, proved by the four livestock breeders and their strong bond with the local area. The other is ecosystem, understood as the set of all the actors who are working side by side to kick-start local development.

The first four livestock breeders: target achieved

Amelia, Alessia, Teresa and Silvia are the four livestock breeders who launched this initiative. They are women who, by recounting their passion for the land and their daily commitment to their work, encourage us to believe in the future.

This first phase of the campaign, which launched in November 2018, has concluded successfully thanks to contributions from more than 280 donors: a total of 78,500 euros were raised, which will be used to kick-start their activities. The funds will be used to rebuild the stables belonging to Silvia Bonomi at Ussita (near Macerata) and Amelia Nibi in Amatrice (near Rieti), and to purchase farm machinery for Teresa Piccioni in Teramano and Alessia Brandimarte in Norcia (near Perugia). 

Target achieved for Amelia of Casale Nibbi

The second phase

Since 15 May 2019, the second phase of the crowdfunding campaign has been active on the PlanBee platform to support another four livestock breeders in Central Italy: Alba Alessandri, who wants to bring organic farming practices to Pieve Torina (near Macerata) and make her cattle farm organic; Arianna Veneri, who intends to raise funds to renovate the family agritourism farm stay, which suffered serious damage, and to open an educational petting farm for children; Fabio Fantusi, who wants to encourage tourists to return to Amatrice, with a project to develop tourist facilities in the area between the Sibillini Mountains and Monte della Laga; and Pietropaolo Martinelli, who aims to purchase new sheep in order to relaunch the production of the famous pecorino di Farindola cheese.

The third phase

On 12 December 2019, the third phase in the campaign was launched to support four new beneficiaries.

With the funds being raised, Valentina Capone hopes to be able to focus stably on beekeeping and to open a workshop for honey extraction within her family’s business in Bagnolo ad Amatrice (Rieti). Simone Vagni will purchase machinery to feed free-range animals in Cascia (Perugia), improving his job in terms of quality and quantity. Angela Catalucci, who has been raising her three children alone for the past two years, is ready to bet on sheep farming in Acquasanta Terme (Ascoli Piceno). Finally, Massimo Pierascenzi dreams about rebuilding his hay barn to start a new farm in Valle Castellana (Teramo). 

You too can support “Breeding Hope”

Valentina Capone

I want to set up a honey extraction workshop that other local producers can use too

Massimo Pierascenzi

I want to re-build my hay barn using only wood, to respect the environment of the Gran Sasso Park and relaunch my farm

Get a personalised quote for your home