A winning combination of sports, energy and dedication

Determination, respect for the environment and promotion of the territory are the values behind the new partnership between our Group and FISI – the Italian Winter Sports Federation.

It was soon apparent this partnership was born under a lucky star, as our logo made its Official Sponsor debut adorning the technical gear of the Italian alpine skiing champions Sofia Goggia, Federica Brignone and Marta Bassino during their victorious weekend of competitions in St. Moritz. 

The athletes gave ski lovers a memorable performance by engaging in a spectacular downhill and super-G on the historic Corviglia slopes. It was an all-Italian triumph, in which we stood alongside the Italian team with our logo on uniforms as a symbol of the profound synergy between the power of innovation and excellence in sports, and our ongoing commitment to sustainability and the territory.

This is only the first chapter of a partnership that is set to embrace as many as 11 sporting disciplines including alpine skiing, ski cross, skeleton, bobsled, cross-country, biathlon, ski jumping, Nordic combined, speed skiing, grass skiing and roller skiing. It demonstrates once again our support for all athletes who never stop pursuing their dreams with perseverance and courage.  

In this partnership, which testifies to the deep connection between the values of our Group and FISI, we aim to be more than just a sponsor by accompanying all those who continue to pursue goals of excellence with our dedication and determination, inspiring and illuminating a path to a better future.